Commercial truck: A.R.E. customizes vehicle to honor wounded veterans

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Massillon, OH – Utility work trucks: A.R.E. debuted at the 2013 SEMA Show a customized Wounded Warrior Project® 2014 Chevrolet Silverado, honoring the strength, courage and resiliency of the nation’s wounded soldiers.

“We built the A.R.E. project truck to honor and raise awareness for the Wounded Warrior Project, which is a vitally important organization relied upon by many military members and their families,” said Bryan Baker, director of marketing, A.R.E. “The central message of this vehicle is that A.R.E. supports the people who protect and serve this country, especially those wounded in action.”

The Wounded Warrior Project supports and encourages experiences that contribute to independence and quality of life for veterans. Reflecting this mission, the Wounded Warrior Project truck, built by Trent's Trick Upholstery, Lynch Concepts and A.R.E., will be equipped with an A.R.E. Z-Series Truck Cap and customized off-road gear, including a jack, shovel and axe painted to match the vehicle. Central to the design is a fiberglass roof-top tent by AutoHome USA, which will be mounted to the truck cap with a Yakima roof-rack system.
Featuring the Wounded Warrior Project logo, the truck has green tinted windows and is painted with camo-style flat black and gray paint. The roof-top tent complements the truck with high-gloss green camo-style paint.

Post-SEMA, the vehicle will embark on an extensive promotional tour, which will include stops at the Country Music Association Festival, Ground Zero in New York City, Wounded Warrior Project events, sporting events, auto shows and outdoor expos.

A.R.E.’s 2014 Chevy Silverado Wounded Warrior Project vehicle features:
• A.R.E. Z-Series Truck Cap
• AutoHome USA Roof Top Tent System
• BMF Wheels
• Toyo Tires
• Skyjacker Suspension
• Hellwig Sway Bars
• Magnaflow Exhaust
• N-Fab Side Steps and Bumpers
• Warn Winch
• Surco Safari Roof Rack Basket
• Yakima Whispbar HD Roof Rack
• Bushwacker Fender Flares
• Monster Hook Hitch Hooks
• BOLT Hitch Lock
• Rigid Industries LED Lighting and Front Grill
• Oracle LED headlights and Accent Lighting
• Kicker Speaker System
• Axalta Coating Systems Paint
• Reikken Performance Battery Cells
• Truck Vault – Lockable Truck Bed Storage Vault
• BedRug – Carpeted Bedliner
• Airaid – Cold Air Intake
• APM Automotive – Functional Ram Air Hood
• Topline Accessories – Lug Nuts

A.R.E. began manufacturing aluminum frame truck caps in 1969 and has become a leading manufacturer of fiberglass truck caps and hard tonneau covers. At its ISO-9001:2008-certified manufacturing facilities, A.R.E.’s more than 700 employees create the products that are sold through a network of more than 650 independent authorized dealers.

For more information about A.R.E. or other products, click here to go to Utility Products’ Buyers Guide.



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