Intersolar North America announced the kick off its highly attended conference and exhibition in San Francisco at the Grand Ballroom in the InterContinental Hotel on July 14. Officials for the major solar energy event expect another standing-room only crowd that will discuss the significant opportunities, insights and challenges of the renewable energy market in North America.
This event is the most-attended solar energy exhibition in North America, as many dedicated people in and around the industry gather to discuss the future of solar power. At the San Francisco event, keynote speakers will discuss hard-hitting topics surrounding solar energy in the U.S.
"With the increase in the U.S.'s installed solar capacity, the growth of energy storage and stellar job creation statistics, it's an exciting time to be in solar," Daniel Strowitzki, FMMI International's CEO stated. "We're encouraged by the possibilities presented by our distinguished lineup of solar industry advocates and technology pioneers, and can't wait to see what's in store at this year's event."
US solar market expected to grow
According to the Intersolar North America officials, the solar market in 2015 is forecasted to see 30 percent growth, which will equal roughly 8.5 gigawatts of installed solar capacity. Additionally, the U.S. had more than 173,800 employed through the solar industry in 2014.
The employment rate in the solar industry also grew by 21.8 percent from 2013, which is much higher than the national rate among all markets. The event will also host political guests who fully support the move toward solar in the nation. JB Straubel, chief technology officer for Tesla and Sen. Kevin Parker, D-N.Y., are among the speakers at the event.
"The energy industry's next decade will look different because of the demand for storage technology, and we are working to drive down the price of storage and improve the performance of batteries," said Straubel.
According to PV Magazine, Straubel has constantly been at the forefront of new lithium ion battery technology, which is apparent in Tesla's fully electric cars.
"Storage is a key part of moving us closer to a grid that is 100 percent renewable, and bringing more solar online," Straubel added, according to the release. "We've demonstrated that by increasing a battery's energy capacity, you can fundamentally reduce costs. That moves us closer to realizing our goal of transforming how energy is generated."
Intersolar North America expects there to be more than 18,000 visitors at the three-day conference, along with at least 150 storage companies exhibiting during the event, PV Magazine reported. Companies will feature initiatives promoting better energy storage solutions as more people adapt solar photovoltaic panels in commercial and residential sectors.
Organizers of the event such as Markus Elsaesser, who is the CEO of Solar Promotion International, hope to bring more attention to renewable energy and the latest product designs in the industry.
"As the first major industry show in the U.S. each year, Intersolar North America is where attendees flock to learn about the trends shaping the marketplace," Elsaesser stated.
More information on U.S. solar power can be found on PennEnergy's research area.