PennWell’s Petroleum Group won an award from the Business Marketing Association – Houston chapter at the 2014 Lantern Awards of Texas.
PennWell received a Lantern Award; presented to the top entry in each category, in Social Media Marketing for the OTC Social Media Campaign. The brands involved in this campaign were Oil & Gas Journal, Offshore, Oil & Gas Financial Journal, PennEnergy, Oil, Gas & Petrochem Equipment, PennWell Books, and MAPSearch.
The BMA Lantern Awards is a competition open to all marketers and producers of business-to-business communications for industry or professional audiences. Competition entries are judged by B2B marketing professionals from fellow BMA chapters nationwide and each entry is scored based on marketing objective, strategy, implementation, and performance.