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Solar power industry finds sun in the Netsuite Cloud


New businesses have adopted NetSuite's cloud business management solution to power growth in the rapidly expanding solar power market.

NetSuite Inc. (NYSE:N), the industry's leading provider of cloud-based financials / ERP and omnichannel software suites, has announced a number of new solar industry customer wins as businesses have adopted NetSuite's cloud business management solution to power growth in the rapidly expanding solar market. New customers announced today, including Qbotix, SimpleRay, Sustainable Power Group (sPower) and Technica, are relying on NetSuite to run their mission-critical business processes from procurement and inventory management, to order-to-cash, to sales and support. With NetSuite, these new customers are enjoying many benefits including reduced IT costs and administrative overhead to channel resources into a laser focus on innovation, superior customer service and end-to-end business efficiency. These and other innovative solar industry companies, such as Suntech America and Sunetric, have achieved new degrees of agility in the highly competitive and fast-paced solar industry.

Solar Industry Market has Huge Growth Opportunity but is Facing both Business and Technology Challenges

After generating a record 4.2 gigawatts of new solar installations in 2013 in the U.S., market researchers expect an additional 5.2 to 6.3 gigawatts of capacity to be added in 2014, building on the U.S. position as the world's leading solar market outside of Asia-Pacific.1

Solar industry distributors, manufacturers and power producers face volatile market conditions and huge cost pressures. Frequently, these companies have in place fragmented on-premise ERP and other software and systems that obscure visibility into key financial and operational metrics and require high degrees of manual administrative and IT labor. This diminishes agility to respond to emerging challenges and opportunities and introduces needless costs in lost productivity and IT systems maintenance. These legacy systems leave distributors and manufacturers struggling to maintain optimal inventory levels in the face of constant price fluctuations; for instance, solar panel prices have fallen between 60 and 70 percent in recent years to a record global low of 63 cents per watt as of Q2 2014.2 Companies with overstock are often forced to sell at a loss as solar panel pricing continues to drop. These pricing pressures add to the need for full visibility across the solar supply chain and balance sheet, as well as forward-looking demand and financial forecasting to anticipate market changes. At the same time, many solar industry distributors and manufacturers have not fully capitalized on their ecommerce potential because of standalone websites that don't integrate with inventory and financial systems; while manufacturers face obstacles in managing and optimizing component procurement and production to meet fluctuating customer demand.

Meanwhile, few power producers have in place software that supports project accounting with time and expense management so that costs can be accurately attributed to a specific project to monitor and optimize profitability for field work involving large consulting teams. The financial reporting at the end of a month or a quarter—typical with legacy software—leaves these firms challenged to manage costs, revenue and cash flow. In addition, standalone systems and data silos make it difficult for a power producer to take full advantage of the array of U.S. federal and state, as well as international subsidies and other incentives designed to encourage the use of solar and other renewable energy sources.

NetSuite, a Unified Business Management Software Suite Helps Solar Industry Tackle Challenges

NetSuite's integrated cloud solution for ERP, CRM, ecommerce and professional services automation (PSA) is increasingly the solution of choice for fast-growing solar industry distributors, manufacturers and power producers. These innovative companies report that they are driving new revenue, expanding into new markets and product lines, and gaining a competitive edge over rivals with NetSuite's single, unified business software suite. These companies have gained real-time data on inventory, sales, customers, suppliers, financials and more to make faster, data-driven business decisions.

SuiteCommerce Provides Cloud Omnichannel Commerce Platform for Solar Industry Manufacturers and Distributors to Expand Sales Channels and Deliver Seamless Customer Experience

With NetSuite SuiteCommerce, distributors and manufacturers can build out their B2B channel sales while NetSuite OpenAir PSA gives project-based companies a complete cloud solution for project accounting and management, time and expense reporting, and resource optimization. As a result, NetSuite's solar industry customers have dramatically improved their financial and operational efficiency and visibility into key metrics. By moving to cloud-based business software, these companies have also eliminated the high time and cost penalty of IT infrastructure and personnel while gaining the agility to scale the business, execute mergers and acquisitions, efficiently manage subsidiaries and introduce new products far faster and more cost-effectively than is possible with antiquated in-house systems.

"Entrepreneurs and visionaries in the solar industry need solutions that support their limitless potential, not antiquated business software that can choke growth with manual data chores, IT inflexibility and the diversion of essential resources," said Ranga Bodla, Wholesale Distribution Industry Lead at NetSuite. "The success that our solar industry customers have achieved attests to how innovators can truly transform their businesses with cloud ERP."

For more information about NetSuite, please visit


1 Intersolar, "Intersolar North America to Share Insights Behind Explosive U.S. Market Growth," press release, March 4, 2014.

2 Climate Progress, "Global Solar Module Prices Just Reached A Record Low," July 11, 2014.

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