Smart Grid INFOgraphic: Zpryme July Electricity Monitoring Survey


Zpryme’s July 2013 U.S. Electricity Monitoring survey found that that 6.5% of adults use a mobile device (smartphone and/or tablet) to monitor their electricity usage. This is slightly lower than the 7.0% observed in June and May.  The July survey found that 4.0% of adults manage their electricity usage on a smartphone (vs. 4.8% in June), while 2.9% manage their usage on a tablet (the same as in June).

Hot temperatures have not led to an increase in electricity monitoring via mobile devices, even though many utilities now offer mobile electricity tracking applications.

Zpryme’s Smart Grid Insights collected data via the internet during July 2013 about the type of devices customers use to monitor their electricity usage.  This is the fourth consecutive month the data has been tracked. Response choices were: smartphone, tablet, PC/laptop, monthly paper bill, none of these (four choices), and I do not monitor my electricity usage.  Respondents could choose any choose more than one source. There were 1,011 total U.S. adults who responded to the survey. (See interactive INFOgraphic below)

Key Findings:

  • Overall, 6.5% of respondents used a mobile device (smartphone and/or tablet) to check their electricity usage.
  • Two point nine percent of U.S. adults monitor their electricity usage on their tablet. This figure is unchanged from June.
  • Four percent of U.S. adults monitor their electricity usage on their smartphone. This figure decreased slightly from June’s figure of 4.8%.
  • Mirroring the proportions in June, nearly 60% more males use mobile devices than females to check their electricity usage (8.7% for males, 5.5% for females).  On the other hand, in June more females than males (32.3% females, 23.1% males) used the monthly paper bill to monitor electricity.
  • The youngest age group (18-24 year olds) had the largest usage of mobile devices to monitor electricity (12.3%), while those 55-64 years old had the smallest (2.5%).  More PC/laptops were used by the 35-44 age group (27.5%) than any other age group..
  • Regionally, only minimal shifts were found in the sources used for electricity monitoring from June to July.  More mobile devices were used in the West (9.3%) than in any other region.  More PC/laptops were used in the Midwest (22.2%), and more monthly paper bills were used in the Northeast (31.0%).
  • Another 21.0% used a PC/laptop to check their usage, 27.5% used their monthly paper bill, and 30.0% didn’t use these four to check their usage.
  • A final 19.0% reported that they didn’t monitor their electricity usage. This figure increased two point five percentage points from last month (16.5% in June).

The interactive INFOgraphic below details the overall survey findings and segments the data by U.S. region, age, and gender.

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