New API advertising highlights hydraulic fracturing and shale energy


New API advertising highlights hydraulic fracturing and shale oil and gas energy production

API Director of Upstream and Industry Operations Erik Milito announced the launch of a new ad in the campaign that seeks to promote the facts about hydraulic fracturing.

“This campaign reflects API’s commitment to addressing the public’s concerns about hydraulic fracturing, because safe oil and natural gas development means thousands of reliable, well-paying jobs to families across the country,” said Milito. “The United States is becoming a global energy-leader because of an abundance of energy from shale, which is also making a significant contribution to the economy, and reducing our carbon emissions to near 20-year lows.”

The new television, print, radio and online ads began circulating yesterday in Arkansas, Colorado, Maryland, Michigan, New York, North Carolina, North Dakota, Ohio and Pennsylvania. The ads feature the Kern family who live on a ranch in Ault, Colorado, raising cattle. The land has been in their family for five generations and they researched the hydraulic fracturing process before allowing operations on their property. The Kerns experience has been that hydraulic fracturing is safe for the land, water and air.

Shale energy production has created tens of millions of dollars in additional revenues for federal, state and local governments, helped American consumers save an average of $926 annually per household, and supported more than 1.75 million jobs in 2012, according to research firm IHS Global Insight.

“Whether you drive a car, or heat your home, virtually every American is participating in this new energy revolution,” said Milito. “It is important to talk about the energy choices we face for our future, and these ads are another step in our efforts to engage the American public. We believe a better informed public leads to better decisions for our future.”

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