Home energy management system (HEMS) demand increased significantly in June, as 6.0% of adults expect to purchase a HEMS over the next 12 months (vs. 2.5 % in May). However, eight out of ten respondents reported that they were unlikely to buy/install a HEMS.
The increase in HEMS demand is likely being driven by intensive summer temperatures (electricity bills) being experienced across the U.S. Over the coming summer months, we will watch for a sustained increase in HEMS demand due to extreme temperatures in select states in the U.S.
About the Survey:
Zpryme’s Smart Grid Insights collected data via the internet from U.S. adults during June 2013. This is the fourth consecutive month the data have been tracked. There were 1,000 responses to the question: “Over the next 12 months, how likely are you to buy or install a home energy management system (HEMS)?” The choice responses were: very likely (to buy or install a HEMS), somewhat likely, somewhat unlikely, very unlikely, and I already own/use a HEMS. The data were weighted by gender, age, and geographical region to reflect the national population of the U.S.
- Six percent of U.S. adults said they are ‘very likely’ to purchase a HEMS over the next 12 months. This is up by 3.5 percentage points from May.
- Seventy-nine percent said they were ‘very unlikely’ to purchase a HEMS. This is down from 81.8% in May.
- As observed in April and May, adults 18-24 were most likely to buy or install a HEMS in June.
- Respondents in the U.S. Midwest were mostly likely to install and HEMS over the next 12 months. This is consistent with the May data.
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Overall, the most popular response was very unlikely (79.0%). Other responses, in descending order were: somewhat unlikely (6.6%), I already own a HEMS (5.6%), somewhat likely (2.8%), very likely (6.0%). Clearly, most people (85.6%) were unlikely to buy/install a HEMS.
The June 2013 survey reflected that males (7.4%) were more likely than females (6.0%) to buy/install a HEMS.
When looking at age differences among the respondents, the youngest group (18-24 year olds) reported the highest likelihood (8.4%) of buying/installing a HEMS. The lowest likelihood (3.3%) was the 65+ year olds. These results mirror those seen in May 2013.
For June 2013, more HEMS were owned in the Midwest (8.5%) than any other region, which represents a shift from May where more were owned in the South. The highest likelihood for buying/installing a HEMS was noted in the Northeast (7.3%). The strongest opposition to ownership (83.6%) was observed in the West.