Peak Load Management Alliance releases fall market research report

Source: Peak Load Management Alliance

Today the Peak Load Management Alliance (PLMA) released its fall market research report which measured responses from the DR community on a host of topics. The research was sponsored by the Demand Response Directory and was conducted by Skipping Stone, who surveyed the industry professionals attending the PLMA/PG&E fall conference in San Francisco.

The DR Research Report breaks down the findings between utility and non-utility respondents to highlight the differences of opinion in key areas. The research finds the non-utility community believes providing utility incentives are the number one driver of customer adoption while the utilities surveyed did not agree. While both types of respondents agree solving the customer payback challenge is the key to customer adoption, utilities also indicated customers’ lack of resources to focus on DR is equally challenging.

Market approval ratings for AutoDR as the implementation method of choice have risen dramatically from 42% a year ago to 67% today. Preference for manual implementation has shrunk to 2% among industry professionals, according to the report. In a related finding, 73% of the non-utility participants have either already adopted OpenADR 2.0 or will next year. Among utility participants, 55% have not made plans to do so as yet.

For the first time, respondents were asked to rank the market designs and growth potential of each ISO. PJM was the clear winner in both market design and growth prospects while MISO finished last in both categories.

According to Paul Tyno, PLMA Chairman, “The survey results confirm that automating demand response has crossed the chasm and the markets that are designed to empower customers and vendors will see the most benefits from demand response. We still have a ways to go on getting the economic equation to work for more customers to participate, which is likely going to take a combination of utility support and economies of scale from technology and service vendors.”

“The survey results should be a call to action by utilities, regulators and finance companies to develop economic incentives or finance programs for the C&I sector to assist them in implementing AutoDR,” said Ross Malme, PLMA Board Member and Skipping Stone Partner, “Customers are willing and the grid needs demand response to work. Technology costs have come down dramatically and now it’s time for regulators to support utility incentive programs and for savvy finance companies to step in to capture this growth opportunity,” continued Malme.

For a free copy of the full report visit

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