While people in the U.S. have been relatively slow in adopting smart grid technology, a new survey from Pike Research suggests that the country already boasts a strong market for many of its potential applications.
The survey included 1,000 representative adults and asked participants about their opinions on the smart grid, smart meters and home energy management.
Unsurprisingly, opposition to smart meters remained fairly high. However, the reasons given had more to do with concerns about costs - 57 percent - and concerns about privacy, to a lesser extent, than any of the dubious claims about deleterious health impacts.
Nevertheless, respondents reported substantial interest in both home energy management applications - 47 percent - and smart appliances - 45 percent - that are designed to help cut down energy consumption and better manage energy bills.
"While consumers are less enthused about smart meters and demand response programs, our survey found that home energy management and smart appliances enjoy relatively strong levels of interest," Pike Research vice president Bob Gohn said in a statement. "As consumers became more familiar with smart meters, their favorable attitudes also increased, indicating that the utilities still have a public education challenge ahead of them."