Infographic: Utilities Get Social

Source: Zpryme 

Though companies cited in this INFOgraphic make up the top ten, there is a considerable gap in how all utilities engage customers online. As social media becomes a communication staple for all ages, utilities must recognize efforts online need to center around the changing perceptions, attitudes and behaviors of customers. It’s less about branding and more about “engaging” – from crisis management during blackouts to monitoring smart meter feedback; utilities need to embrace the 24/7 digital consumer. (Click graphic to enlarge)


Zpryme Smart Grid Insights presents an infographic highlighting the top utilities across Facebook, Twitter and YouTube.  Though the companies cited make up the top ten, there is a considerable gap in how all utilities engage customers online.



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