By Editors of Power Engineering
TCEH Corp., the parent company of TXU Energy and Luminant, announced a change in branding to Vistra Energy.
The name change comes as Vistra emerges from Chapter 11 bankruptcy as a standalone company via a spinoff from Energy Future Holdings Corp.
Vistra will retain TCEH’s management team, including CEO Curt Morgan.
"The energy market in Texas – and beyond – has never been more exciting and transformative," Morgan said. "This includes new technologies that are reimagining how we generate energy, and unprecedented choice and control for today's energy consumers. The Vistra Energy brand is intended to capture the full opportunity set before us, backed by a proud history, the industry's best team of professionals, stellar operating assets and a strong balance sheet."