The new report, “Navigant Research Leaderboard Report: Global Wind Turbine Vendors,” examines the strategy and execution of 12 OEMs currently active in the global wind turbine market. The companies were rated on 12 criteria: vision; go-to-market strategy; partners; production strategy; technology; geographic reach; sales and marketing; global market share, 2015 capacity; product quality and reliability; product portfolio; cumulative installations; and staying power.
“Wind turbine manufacturers are primarily ranked in terms of total megawatts installed in a given year, but a more interesting story looks at differences in strategy and execution, product offerings, geographic diversification, and a mix of qualitative factors at play in this competitive and dynamic marketplace,” said Jesse Broehl, senior research analyst with Navigant Research. “Today’s top-tier vendors are excelling by showing brisk activity throughout many global markets and have an exceptional command of manufacturing, supply chain, and business relationships.”
The report aimed to provide others in the industry with an objective assessment of the companies’ strengths and weaknesses. Vendors ranked near the bottom of the list are strong contenders that, while proven successful and well-respected, may have smaller global business footprints and narrower product offerings, the report said.