Slideshow: CEO survey highlights competitive strategies


The oil and gas industry is facing tough market conditions, but CEOs are still working hard to find growth prospects. They’re doing that by getting the most out of technology investments, better utilizing partnerships and benefiting from diversity strategies.

These are some of the findings of the 18th annual Global CEO Survey conducted by PwC.

Facing a harsh new reality head-on

The reality facing oil and gas industries has changed dramatically over the last year. The industry is facing over-supply and lower prices – so it’s not surprising that nearly two-thirds of oil and gas CEOs say their companies are facing more threats to growth than they did 3 years ago. For oil and gas companies, an increasing tax burden, over-regulation and geopolitical uncertainty top the list, followed by government response to fiscal deficit and debt burden and protectionist tendencies of national governments. Taxes are a particular issue for the sector, which also rates an internationally competitive and efficient tax system as the top outcome it would like to see from government.

Cautiously optimistic

As a cyclical industry, oil and gas is particularly hard hit by any economic downturn. Some industry CEOs already see clouds on the horizon – 26% expect the global economy to decline over the next 12 months, up from just 10% last year, although another 35% of oil and gas CEOs anticipate an improved outlook. When it comes to their own prospects, 29% of oil and gas CEOS are very confident of revenue growth over the next 12 months – down from 39% last year. Looking ahead three years, more are optimistic, with 43% very confident of growth. And while CEOs don’t have control over market factors around global supply or the health of the world economy, they can impact how their company responds to market conditions.

Making the most of digital investments

Cyber security, energy storage technologies (such as battery and power technologies) and data mining & analysis are the digital technologies energy CEOs rate as most strategically important. These are all areas where energy companies are investing, despite tight budgets, to better manage risk and improve operations. For example, nearly four-fifths of oil and gas CEOs agree that digital technologies are creating value for their organizations when it comes to data analysis and operational efficiency.

However, oil and gas CEOs stress the fact that maximizing the value of the digital investments they’ve made requires a clear vision of how digital technologies can help achieve competitive advantage. Most also say it takes a well thought-out plan, including defined measures of success, and a CEO willing to champion the use of digital technologies.

Developing diverse and dynamic partnerships

With weakening global demand, many oil and gas companies are relying on joint ventures, strategic alliances and informal collaborations to drive cost-efficient ways of operating.  Around half of oil and gas CEOs expect to enter into a new strategic alliance or joint venture over the next 12 months. They most often use such partnerships to access new customers, geographic markets and new/emerging technologies, as well as to share risk. They partner most frequently with suppliers, but 57% of oil and gas CEOs also say they are working with competitors, or are open to doing so. More than half partner with business networks, cluster or trade organizations too.

Finding different ways of thinking and working

The majority of oil and gas CEOs say their company now has a diversity and inclusiveness strategy. That’s yielding concrete benefits. Of those with such a program, 90% say it has enhanced business performance, and nearly as many credit it with attracting talent and strengthening their company’s brand and reputation. Such strategies may also help develop the youth of tomorrow, a key priority for industry leaders, as our in-depth interviews revealed.

PwC’s annual Global CEO Survey results

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