OTC 2015: Social media channel aims to advance women in the energy industry

Offshore staff

HOUSTON – Houston Mayor Annise D. Parker has proclaimed Tuesday, May 5, as “Pink Petro Day” to celebrate the global launch of the social media channel, Pink Petro, whose mission is to unite, connect, develop, and grow women in the energy industry.

Katie Mehnert launched the social media channel publicly in March. Mehnert designed the channel to help women advance in the energy industry and close the gender gap.

“A recent industry study that a culture created by a male-dominated environment is a contributing factor to the gender imbalance in the industry,” Mehnert said. “Pink Petro is a unique tool positioned to help women build relationships with others in the energy industry, seize opportunities in the current tight job market, and get women exactly where they should be: leading the fight to solve today’s energy challenges.”

Since launching, the channel has amassed hundreds of members in 13 countries, including the USA, Norway, Singapore, the United Arab Emirates, China, and Australia. The social media channel received seed money from Halliburton, Shell, and Jive Software.

Mayor Parker said: “Pink Petro’s members represent the diversity of the sector, which includes oil, gas, power, water, utilities and other supporting functions. The City of Houston commends Pink Petro, its founders, and seed funders for their dedication to the advancement of women in the energy capital of the world and beyond.”

Pink Petro’s Launch Reception will be held at The Junior League of Houston, from 6:30 p.m. to 10:30 p.m. on Tuesday, May 5. 

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