I’ve been blogging on this site for almost a year now (actual anniversary April 22, just in case anybody is keeping track). I’ve enjoyed talking at my readers (I don’t think I can say I’m talking to or with you if you don’t talk back, hint hint). But it strikes me that blogging is an extreme exercise in narcissism. Here I am thinking all of you are just waiting with bated breath to see what I am going to say next. (It also strikes me that I’m not very insightful if it took me nearly a year to figure that out, but what can I say?)
The PennWell Hydro Group editors’ blogs are not yet an unqualified success, unfortunately. Our combined blogs got a total of 763 page views in the month of March. We published four blog posts (one of which was written by me) in March. That means the average blog got just under 191 page views. So I may be narcissistic, but not many people know it?
In the interest of improving my metrics -- and the scope for my narcissism -- I am hereby asking each and every one of you actually reading this post to invite a friend to read it as well. Spread the word. Who knows, they might even enjoy it. Or comment. Or both.
Anyway, although I can (and have been known to) ramble on for whole paragraphs, as the saying goes, “enough about me, let’s talk about you.”
Our group recently put together a very enlightening and educational audience insights infographic. This is about you, the readers and users of the information we provide. Our audience consists of readers of Hydro Review and HRW-Hydro Review Worldwide magazines, visitors to the HydroWorld.com website, and attendees at the HydroVision International, Brasil, Russia and India events.
There is some great data here. Some of the highlights:
-- 40% of our audience has an engineering or technical job function
-- 59% has purchase power of more than $25,000
-- 78% has more than 10 years of industry-specific experience
-- 78% is more than 31 years old
-- 58% say their top source for decision-making is print/digital magazines
With regard to the hydroworld.com website in particular, the online articles are by far the information our audience is viewing the most (83%), and technical information is what the majority (68%) are looking for. Nearly 54% subscribe to the HydroWorld Weekly enewsletter, which provides updates of all information posted on the site the previous week, all in one place. A great resource.
What about social media? 53% are on LinkedIn and 39% are on Facebook. [As an aside, our HydroWorld.com LinkedIn group has been growing by leaps and bounds over the past couple of months, and we passed 600 members just last week. Join us if you dare.]
Finally, we can’t forget HydroVision International. The top job function of attendees at this event (52%) is power producer. Nearly half of all attendees (49%) expect to encounter new technology at this event. Attendance increased 17% from 2012 and 2013, and we expect it to grow again this year! After all, this is the world’s largest hydroelectric industry event.
Do you see yourself reflected in these numbers? Or do they surprise you? I have to admit, this infographic really has opened my eyes to you, our readers. I hope we can use this data to continue tailoring the information we provide to make it as useful, relevant and practical as possible.
And if you have something to say, have a need, have an opinion, let us know! We want to hear from you! Otherwise, we’ll just be talking at you.