Mitsubishi names new president for European group

UXBRIDGE, United Kingdom 4/9/12 (PennWell) -- Kei Uruma has taken over the role of president and chief executive operator for Mitsubishi Electric Europe B.V. effective April 1.

"I look forward to the challenges this role will bring, and I hope to make an invaluable contribution to strengthening our mission to become a leading green company across the globe," Uruma says.

Uruma, who joined the company in 1982 in Mitsubishi's factory automation division in Nagoya, Japan, has since held various positions in Japan and Europe -- including branch president in Germany between 2004 and 2006.

In the meantime, Uruma returned to Japan to take a key role in Mitsubishi's Factory Automation Systems Group and helped move the company's Global Strategic Planning and Marketing divisions to Tokyo in 2010.

Uruma returned to Europe in 2011 to become Mitsubishi's European vice president before taking his current role in London.

Mitsubishi Electric Europe provides industrial automation technology and solutions. One example is the use of its FR-A741 inverter drive to convert a water mill in Bavaria, Germany, into a hydroelectric plant.

In August 2011, Hitachi Ltd. Mitsubishi Electric Corporation and Mitsubishi Heavy Industries Ltd. entered into an agreement calling for the three companies to consolidate their hydroelectric power generation system operations.

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