Exelon picks Opower for customer engagement project


Exelon Corp. picked Opower to bring a comprehensive set of analytics and customer engagement services to its family of utilities, including BGE in central Maryland, ComEd in northern Illinois and PECO in southeastern Pennsylvania.

“Each of the Exelon utilities has a deep commitment to exceeding the needs of its customers,” said Carim Khouzami, Exelon senior vice president and chief integration officer, who leads an enterprise-wide effort to harness data to provide smarter energy services to customers. “We are excited about this work with Opower, the new services it will help us provide our customers, and the potential of advanced data and analytics to help our customers save even more energy and money.”

The agreement is part of a larger initiative by the Exelon utilities to use analytics to increase efficiency, reduce costs for customers and transform the customer experience.

Subject to regulatory review and approval, Opower will deliver a comprehensive set of web tools and proactive alerts to as many as 6.7 million customers of Exelon’s utilities. The company also will support energy efficiency programs for more than 3 million Exelon utility households, and will continue to support behavioral demand response (peak time rebate/peak time savings) programs for customers in central Maryland and northern Illinois.

Opower will also work with partners FirstFuel and Olivine to extend services to small and medium-sized businesses and commercial and industrial customers across Exelon’s utilities to give each utility a single view of analytics for residential, business and commercial customers across the areas they serve.

The Opower tools deliver personalized information and tips with the potential to help customers save energy and money, and help utilities increase program participation and meet energy reduction goals. The tools are powered by Opower’s big data analytics engine, which has processed more than 500 billion meter reads to date — more residential energy data than any other company.

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