Pepco Holdings Inc. enrolls 360,000 customers in demand response program

Some 50 percent of eligible customers have enrolled in the demand response program that Comverge Inc. manages for Pepco Holdings Inc. (PHI) in its Pepco Maryland territory, the demand management provider announced.

The program, Energy Wise Rewards, enables PHI customers to take more control over their energy usage, save money on their energy costs, and take a big step toward a more sustainable lifestyle. Launched in 2009, Energy Wise Rewards continues to gain momentum; more than 360,000 participants are enrolled in the program and have an energy management device installed on their premises.

“We have worked closely with PHI to develop a comprehensive and innovative demand response program that would help PHI enhance the customer experience and meet the regulatory mandates outlined by the EmPOWER Maryland initiative,” said Gregory J. Dukat, Comverge chairman, president and CEO. “The customer recruitment results we’ve delivered together are simply incredible, and it is a reflection of our tremendous partnership that we’ve been able to enroll approximately 50 percent of eligible customers in the Pepco territory into the Energy Wise Rewards program. This demonstrates that customers are eager to participate in a demand response program once they understand that it helps deliver a more reliable and sustainable electric grid, as well as lower energy costs.”

The success of the Energy Wise Rewards program has given PHI and its subsidiaries the ability to control 300 MW of energy, which is the equivalent of the energy consumed by nearly 200,000 homes per year. As a result, the PHI Energy Wise Rewards program has received multiple industry awards, including the POWERGRID International 2014 Project of the Year Award for Demand Response and Energy Efficiency Programs.

One of the largest energy delivery companies in the Mid-Atlantic region, PHI serves some 2 million customers through its subsidiaries: Pepco, Delmarva Power & Light, and Atlantic City Electric. PHI selected Comverge in 2009 to implement a demand response program that would enhance the customer experience and enable it to meet energy savings goals. As a result, PHI launched Energy Wise Rewards. Key elements of this program include customer choice in load control devices; multiple curtail cycling levels; Web-programmability in the thermostats to improve customer convenience and satisfaction; and upgradable devices. To successfully deploy the program, Comverge provided demand response software and hardware, as well as installation and marketing services.

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