First Utility, Opower launch U.K. energy saving service

London, June 30, 2012 — First Utility has announced the launch of my:energy — a new service designed to give consumers greater control over their energy bills and their energy efficiency.

my:energy is the result of a partnership between U.K.-based First Utility and Opower. It is believed the service could potentially save U.K. households up to $2.6 billion and 3 million tons of carbon over the next three years.

First Utility's 100,000 gas and electricity customers now receive secure online information detailing how their usage compares to similar, like-for-like homes, together with personalized tips on how to reduce their energy consumption.

Over the coming months, further functionality will be added, including an unusual usage alert, allowing customers to receive emails and SMS messages to warn them when their energy usage is higher than normal.

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