Washington, D.C., March 16, 2012 — The Solar Electric Power Association welcomed Eran Mahrer into the newly created position of vice president, utility strategy.
In this role, Mahrer will lead SEPA's efforts in engaging utilities to develop best-in-class solar strategies and practices. He will work closely with utility leaders, regulators, developers and other key stakeholders to position solar energy as a core resource for utilities.
Prior to joining SEPA, Mahrer served as Arizona Public Service Co.'s director of renewable energy and resource portfolio planning. In his decade with APS, he led the company's renewable energy strategy, renewable and customer program resource planning, regulatory interface on renewable issues and implementation of all renewable programs.
Mahrer was also responsible for the development and successful implementation of APS' customer programs for distributed renewable energy, including photovoltaics and solar water heating.
While at APS, Mahrer was recognized for the introduction of several innovative approaches to renewable resource integration such as the Community Power Project, Arizona Sun, Small Generator Standard Offer, School and Government programs, the Qualified Solar Installer program and a number of community outreach and education approaches, including the Arizona Solar Challenge.