Calgary, Alberta, Canada, July 27, 2011 — TransAlta Corp. announced that President and CEO Steve Snyder will retire, effective January 1, 2012. Dawn Farrell, TransAlta's chief operating officer, will succeed Snyder as president and CEO on January 2, 2012.
Snyder has served as president and CEO of TransAlta since joining the company in 1996. Under his leadership the company has increased its generation capacity, built a successful energy trading business, delivered top quartile industry operating performance.
Succeeding Snyder is Dawn Farrell, the corporation's current chief operating officer.
Farrell has more than 25 years of experience in the electric energy industry, holding roles at TransAlta and BC Hydro. As part of her 25-year career in the industry, she has served as executive vice-president, corporate development; executive-vice president, independent power projects; and vice-president, energy marketing and IPP development at TransAlta Corp.
In her current role as chief operating officer, Farrell leads the TransAlta Operations group which includes energy trading, plant operations, engineering, technology, commercial operations, business development, information technology and procurement activities. Prior to becoming COO, Farrell served as executive vice president, commercial operations and development at TransAlta from 2007 to 2009.
From 2003 to 2006, Farrell served as executive vice-president, generation at BC Hydro. In June 2006, she was appointed executive vice-president engineering, Aboriginal relations and generation.