The next level of Original Bourdon from Baumer is focusing on clear identification.
After the successful introduction of the Original Bourdon in May 2014, Baumer has taken the next level of footprint by a clear identification.
From September 2015 the core products of Original Bourdon, the stainless steel pressure gauges from 63 to 100-mm-diameter, will have the famous brand of "Original Bourdon" printed directly onto the dial of the manometer.
"With this step of identification, we fulfill one of the important market demands regarding customer perception," Sascha Engel, Director of Sales & Marketing said.
After the local content establishment in Saudi Arabia in May 2015, the specific branding effort is one of the next consequences Baumer has taken to position Original Bourdon into the markets of the process industry.
Since the positioning focus started, various branding activities have been successfully implemented.
Wherever labelled Original Bourdon outside - Original Bourdon is inside.